Dan, that’s great, it’s so impressive that you have decided to publish a book, I’ll be sure to look it up” – or variations thereof. I’ve heard that a lot in recent weeks. The thinly veiled plaudits of friends and family – who really have no choice but to be super enthusiastic about the milestone of delivering my first book.
Don’t get me wrong, it’s not that they are not genuinely happy for me - rather, its that the subject matter is ‘boring’ or ‘not of relevance’ to them, and that my friends is exactly why this book absolutely had to be written!
You see my friends and family are not the only people that don’t fully understand the silent revolution that is happening, all day everyday – to everybody. If you are here – then it is likely not by accident. You are either aware of me and my work, or you are aware to some degree - of the power of data and the significant and arguably unfair advantages that data aggregation and interpretation can bring.
Its certainly a wise move to build any business on a fundamental foundation of data collection and management. Read on. Believe me you will thank me...